Many small businesses have reaped significant benefits in the early 2000′s by using Google Pay Per Click (PPC) AdWords. Some also supplemented these PPC campaigns with the PPC programs offered by Yahoo and Microsoft (Bing). In the early part of the millennium, these PPC programs were a great idea, and they may be a great idea still for some businesses. However PPC pricing has become higher by as much as 100% or even more due to competitive bidding.
http://thewebandi.com/2012/10/19/alternatives-to-google-adwords-for-getting-more-traffic-and-more-customers/
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